Nonprofits today must wear many hats.
One hat is technologist.
One hat is marketer.
One hat is storyteller.
The internet demands that nonprofit leaders have a voice. And most nonprofits today who are still standing (there are hundreds of thousands of them), have worked so hard to build what they have. Nonprofits owe it to themselves to tell the world their story.
We–your audience–much prefer to hear an authentic human story.
Check out this message from masterful storyteller Ira Glass of This American Life.
No matter what your nonprofit is making, anything can look like a failure in the middle. Even if your organization’s engagement numbers are low in the beginning you have to continue trying. It can be helpful to change your nonprofit’s storytelling angle, change your nonprofit’s preferred medium, or change your voice.
The content that isn’t popular will get you closer to what will work for your particular nonprofit.
Your nonprofit will eventually become comfortable with these technologies. The hard part is mustering the courage to tell REAL authentic stories–and to make it a habit. I personally had to go to Toastmasters to learn how to do this [I had a free podcast show]. Becoming a masterful storyteller, no matter the medium, is a true advantage today for all nonprofits.